LJ Cross’s flagship store is a tiny jewel-box. A completely immersive experience; the walls of sculpted white Corian and the ceiling and floor in a warm and textured Belgian wood. When looking through the storefront glass, the entire store is intended to feel like a display in and of itself. Instead of being made of the typical ‘four walls’ that surround most retail space, LJ Cross is wrapped in a continuous ribbon of material that begins and ends at the storefront.
